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Who We Are

Built on More
Than a Contract

East of Bay Plastering was founded on a simple but demanding belief: that the people around you โ€” your customers, your crew, your community โ€” deserve more than the minimum. That belief is the company.

Licensed & Insured โ€” #1073466
EIFS Certified โ€” Omega & Dryvit
Prevailing Wage Certified
Minority-Owned Business
Statewide California Coverage
Our Foundation

A Company Built with
Intent from Day One

"We didn't set out to be the biggest. We set out to be the kind of company people are proud to work for and proud to work with."
The People Behind It

Leadership Built
in the Field

Both founders bring over twenty years of direct, hands-on experience in lath and plaster โ€” time spent leading crews, solving complex field challenges, and refining the craft at every level. That expertise is the foundation every East of Bay project is built on.

Esau Ortiz
Co-Founder & Partner

Esau is, at his core, a builder. He leads East of Bay with the same conviction he brought to every job site: relentlessly, with pride in their work, and with his eye always on the next level.

"The standard doesn't change based on the size of the project. Every wall we touch represents who we are."
Guillermo Estrada
Co-Founder & Partner

Guillermo brings to the company the infrastructure, culture, and vision to ensure that the quality all customers demand can be delivered consistently, at any scale, on any project, anywhere.

"Our customers and employees know they are at the center of what we do. That's not a mission statement. It's the only way we know how to operate."
What Drives Us

We're Building More
Than Walls

East of Bay was founded with a purpose larger than any single project. These are the commitments that define who we are โ€” and that every person on our team understands from their first day.

01
People Are the Point
Customers and employees are not means to an end โ€” they are the center of everything. Every decision we make is filtered through that lens. Are we serving them well? Are we making their lives better?
02
Creating Tomorrow's Leaders
We invest in our people deliberately and seriously. We want the men and women on our crews to grow โ€” in skill, in confidence, in opportunity. East of Bay should be a place where careers are made, not just wages earned.
03
Prosperity Shared Is Prosperity Multiplied
When East of Bay succeeds, over 300 families benefit. So do the builders who trust us. So do the communities where our projects stand. We take that responsibility seriously โ€” it is a feature of how we operate, not a side effect.
04
True Partnership Over Transactions
Every builder we work with โ€” from the largest national homebuilder to the most detail-driven custom contractor โ€” deserves a subcontractor who acts like a partner. That means proactive communication, reliable execution, and a genuine stake in your project's success.
05
A Legacy Worth Passing On
East of Bay was built to last. Not just as a business, but as a living example of what a company can be when it holds itself to a higher standard โ€” something our children and their children can inherit and build on.
06
Quality as a Non-Negotiable
After twenty years in the trade, both founders know that quality is not a price point โ€” it is a decision. We made that decision at the start, and we make it again on every project. The name on our work is the name on our company.
5
Years in Business
300+
Employees Statewide
14+
Builder Partners
4
California Regions
20+
Years of Partnership
Where We Work

More Than Half
of California

In five years, East of Bay has grown from a Central Valley operation into a statewide presence covering more than half of California. Wherever your project is, we have the crew depth and regional infrastructure to staff it properly.

Central Valley
Fresno, Visalia, Bakersfield, Modesto
Bay Area & North Bay
San Francisco, Oakland, San Jose, Marin, Sonoma, Napa
Sacramento
Sacramento Metro & Surrounding Areas
Central Coast
Santa Barbara, San Luis Obispo, Monterey
Completed luxury plaster home โ€” East of Bay Plastering
Trusted by California Builders โ€” Every Size, Every Market
DR Horton
Lennar Homes
KB Home
Richmond American
Century Communities
Trumark Homes
The McCaffrey Group
Tim Lewis Communities
Risewell Homes
Pacific West Builders
Danco Builders
Raven Custom Homes
Spencer Enterprises
GJ Gardner Homes

Ready to Work With a Company
That Actually Cares?

When you partner with East of Bay, you're not hiring a sub. You're partnering with a team that has staked its name โ€” and its legacy โ€” on delivering for you.

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